We need to really, fully understand the goal, and then explore ideas around that.
Are we working to find and deliver the client’s purpose and do we accept that narrowing down on that outcome can only come from constant iterations and evolution of understanding?The idea that the purpose and objective can be captured in a document and then a design team (human-intelligent-machine) can simply deliver it, is as frightening as the robot childminder.. For Design to Value the rules should be:.
Altruism – the aim should be to maximise the value to the client, understanding the underlying purpose.Uncertainty – the problem statement and value drivers should remain uncertain.Iteration – there needs to be a dynamic process: try, analyse, evaluate.
Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.
He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.
Available to purchase at.In this podcast, Process Technical Director,.Or you can book an appointment with an Ikea specialist who will help you decide on the right kitchen and layout and create the model for you..
There are now a number of companies such as., who will provide a bespoke kitchen using Ikea base units.
These take the output from the Ikea kitchen configurator as a starting point, to which they add doors in a range of material finishes, handles and worktops.So new businesses can be built on top of Platform approaches; in this case, addressing a gap in the market for customers who don’t want the expense of a fully bespoke kitchen, but do want some individuality.. What can we learn?.
(Editor: Quiet Juicers)